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Кандидат
Мужчина, 32 года, родился 4 марта 1993
Не ищет работу
Москва, м. Преображенская площадь, готов к переезду (Другие регионы, Китай), готов к командировкам
Указан примерный район поиска работы
Advertising manager
Специализации:
- Менеджер по продажам, менеджер по работе с клиентами
Занятость: полная занятость
График работы: полный день, сменный график, гибкий график, удаленная работа
Опыт работы 8 лет 2 месяца
Март 2020 — по настоящее время
5 лет 4 месяца
LingYu E-commerce Ltd.
Китай, heytech.tech/
Розничная торговля... Показать еще
Amazon account manager | 03.2020- present time
LingYu KeJi Ltd, Amazon private label
Field: Amazon, e-commerce, market research, digital marketing, data analysis
Running 3 private labels on Amazon, company monthly revenue: about 6 million (usd), 26 SKUs on my behalf
• Account setup, management and maintenance:
o Creating and updating Amazon Listings: pictures, copywriting, keyword, title, bullet points, A+ EBC, other backend details, product descriptions, Ads/storefront, etc.
o Implementing Amazon marketing and deals (promotions, coupons, lightning deals, Amazon Live, Posts, virtual product bundles)
o Monitoring and reacting to competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions) on a daily basis
o Protecting and improving rankings and identifying new ranking opportunities
o Coordinating with the supply chain team to ensure products are in stock, have updated packaging, having all appropriate required certifications; managing inventory levels and FBA restock limits, providing accurate sales forecasting and planning with cross departments including analytics, supply chain.
o Responding to Amazon Customer Service contacts, monitoring and responding to customer reviews and comments
o Troubleshooting Seller Central issues and create cases via email and phone
o Work with Amazon tools to analyze data and operate brands (Seller sprite, ASINKING, Helium10, Junglescout, FeedbackWhiz)
o Monitoring competitors listing performance
o Identifying and analyzing new product opportunities, scaling potential
• Advertising management:
o Planning and executing product launching strategy for all new products/product expansions
o Managing PPC advertising strategy for assigned products
o Creating and optimizing campaign performance
o Conducting keyword research and optimization
o Managing advertising budgets, planning and optimizing performance to budget.
o developing new ad concepts
o Competitor analysis and keyword research
Июль 2019 — Февраль 2020
8 месяцев
UGL
Business Consulting Manager
Business consulting manager | 05.2019- 02.2020
UGL Corporation, Hongkong; http://uglc.net
Field: Project management, Business development, Financial consulting, Account Management, Legal Consulting, Tax and Labor Law.
Consultations in the field of tax and labor law, financial consulting, assistance in resolving legal issues.
• Tax Consulting
o conducting consultations on the peculiarities of taxation of companies on the peculiarities of taxation of companies in China, the simplified taxation system and taxation system when obtaining the status of a regular taxpayer with the possibility of VAT refund. Application of the Agreement “On Avoiding Double Taxation and Prevention of Tax Evasion with respect to Income Taxes”.
• Financial Consulting
o assistance in building a multi-link business organization scheme with several market participants - a manufacturing trading company in China, a company in Hong Kong and a structure in another jurisdiction, with the relationship and functionality of each of the parties, taking into account their specific taxation and legislation. Establishment of a turnover document due to the difficult economic situation in Russia and restrictions on currency control.
• Legal Consulting
o conducting a company reputation check, assessing the risks of the medium, conducting an examination of contracts, advising on amending contracts in order to protect the interests of customers, drawing up conclusions on the reliability of Chinese partners. Assistance in resolving disputes and conflicts with Chinese partners in pre-trial procedure, representing interests in court, registration of trademarks, registration of patents.
Март 2016 — Декабрь 2016
10 месяцев
Velomotors
Technical Translator
Technical Translator | 03.2016–12.2016
“Velomotors” Company, Moscow; www.velomotors.ru
Field: Metallurgy, metalworking production
• Technical translation of documents from Chinese into Russian to ensure there is no miscommunication
• Real time translator of the presentations and training sessions for Russian experts by Chinese engineers to ensure the training goals are met
• Accompanying Chinese suppliers to Russian factories to ensure the standard are met
Июль 2015 — Январь 2016
7 месяцев
ZDAN international trade co.
Китай, zylaboratory.com
Перевозки, логистика, склад, ВЭД... Показать еще
Project Manager and management of the Development of Foreign Economic Activity with Russia (Dual Role)
Project Manager and management of the Development of Foreign Economic Activity with Russia (Dual Role) | 07.2015 - 01.2016
ZDAN international trade co., Shanghai (PR China);zylaboratory.com
Field: Transportation, logistics, foreign trade activities
• In charge of activity and resource planning
• Lead, organize and motivate the project team
• Project scheduling to meet the goals
• Analyzing and managing project risk
• Managing reports and necessary documentation
• Market analysis of component parts and equipment of Nuclear Power Plants (WWER) in China and Russia
• Technical translation (Nuclear Power Plants) of documents: instructions, catalogs, articles (“Nuclear Energy” magazine);
• Translation and business correspondence: business letters, official requests, inquiries, orders, contracts;
• Organizing procurement operations: The commodity range review, coordination of orders, terms and conditions of delivery of components of WWER with partners;
• Interaction with the logistics department of the Company: providing comprehensive support in the cargo delivery from Russia (negotiating with persons responsible for export issues of the relevant company, providing an accurate and complete description of the cargo and other documents (certificates, invoices, packing lists);
• Collaborate with different departments to resolve issues: interaction with engineers to search and translate the necessary information, with lawyers to draft and agree on contracts with Russian side, with sales department to coordinate delivery dates and provide samples);
• Accompanying company’s clients, employees and representatives of the Russian side as an interpreter.
Сентябрь 2012 — Май 2013
9 месяцев
KazPetPolimer
Китай, www.kazpetpolimer.kz
Химическое производство, удобрения... Показать еще
Procurement and logistics manager
Procurement and logistics manager | 09.2012 – 05.2013
KazPetPolimer, Shanghai (RP of China); www.kazpetpolimer.kz
Field: Chemical production
• Participation in negotiations with suppliers, the search for new suppliers, the creation of an appropriate database;
• Monitoring compliance with the payment due date of orders on factories and date of shipment of goods;
• Cargo movement monitoring and tracking
• Resolve complaints and deal with dispute settlement;
• Business trips to factories in China to assess the capability of supplier
Навыки
Уровни владения навыками
Опыт вождения
Имеется собственный автомобиль
Права категории BОбо мне
During my two and half years I made my way from an account manager assistant to senior marketing manager. My first successful project was a Halloween LED mask(https://www.amazon.com/dp/B08X4B7R6R?ref=myi_title_dp ), a new product which was given to me by a leftover principle with just 70 reviews, in the last three days of Halloween sales became best seller within its category and became second after bestseller in overall Amazon “Toys&Games” category, which was unprecedented case in this company. Advertising cost of Sale: 14%. My next product became inflatable volleyball net(https://www.amazon.com/dp/B08X4B7R6R ) which became the fourth in its category(spring- summer 2021 the toughest year for Amazon sellers, when Amazon was mannerlessly taking over traffic from 3rd party sellers) with advertising cost on sales 25%.
During July 2022 I was working on a product in “Supplement&Vitamins” category(https://www.amazon.com/Selenium-Vitamin-Support-Radiant-Thyroid/dp/B09KZNB28N). During this short period of time, i rebuilt the product appearance, adjusted advertising strategy, pushing it from 89 to 14 position. Until today this is the only one product which entered top 20 bestselling position among 30 other products of this brand. Until these days this product brings them half of overall sales (see attachment).
The most recent achievement of mine became Halloween squishy toys, which became best seller within its category( surpassed three other bestsellers sold by Amazon). Moreover, it was the only one of its type product which was competing within top 20 bestseller, due to the end of its lifecycle and dropping demand for stress relief toys in the USA.
In Oct 2022(just a month before Halloween) I took a risk and agreed to taking responsibility for a product which was completely new. Under the crunch time pressure, I rebuilt product marketing, discovered new advertising approach with a sale price ligher 30% higher than average and saving company from inventory crisis. (https://www.amazon.com/dp/B0B82HCKY5 ) ad cost on sales 29%
Высшее образование (Магистр)
2020
East China Normal University (华东师范大学）
Department of Politics , Political Theory
2018
Diplomatic Academy of the Ministry of Foreign Affairs of the Russian Federation
International Relations and International Law, International Security
2015
Shanghai University of Finance and Economics（上海财经大学）
International Business Administration, International Economics and Trade
Знание языков
Повышение квалификации, курсы
2011
Курсы китайского языка
Восточный Китайский педагогический университет, Китайский язык
Тесты, экзамены
2013
HSK(level 6)
Министрерство образования КНР, 汉语水平考试
Гражданство, время в пути до работы
Гражданство: Россия
Разрешение на работу: Россия
Желательное время в пути до работы: Не более часа