− Brand management: De Dietrich (premium home appliances) & Mabe (mass market appliances) − Relationship with creative, media and PR agencies (Y&R, Ogilvy, Wunderman, SPN Ogilvy and MindShare) - Launch of new brands and ranges of products − Monitoring & market researches − Business Intelligence and development of commercial strategy, together with sales manager − Product management − Trade Marketing − Training of sales staff

Increasing sales and profits in Mexico, Central America and the Caribbean countries Getting new distributors of high range home appliances(importers, kitchen studios, home builders...) according to each brand's image Design and coordination of promotional and commercial actions Customer service

Design of marketing plan for Spanish companies in Russia Market Researches Search for business opportunities for Spanish companies in the Russian market.

Design and apply marketing plan (B2B and B2C). Coordinate marketing actions with the sales department. Define and control positioning and brand strategy of each of the company's brands in the Spanish market.

Sales of fashion brands to local distributors and retailers. Get new accounts and increase sales on active clients. Assure correct merchandising of our brands at the shops.

Instituto Español de Comercio Exterior (ICEX), Master / MBA

Escuela Superior de Gestión Comercial y Marketing (ESIC), Technician

Universidad de Oviedo, Bachelor's degree (5 years)