Led the strategic planning and execution of growth initiatives for the Lamett brand of SPC interior design materials, such as flooring, wall panels, staircases in mainland China, focusing on market penetration, sales growth, and product positioning within the interior design sector. Built strong, long-term relationships with key clients in the interior design sector, including designers, architects, and construction firms Spearheaded commercial interior design projects, from initial concept to final implementation Increased market penetration by developing strong relationships with the key stakeholders, such as BeNeLux Chamber of Commerce, Belgium and Dutch consulates, expanding brand presence and fostering new partnerships with Belgian companies in the design and construction sectors. Participated in government delegations, representing the company in high-level discussions on international business expansion. Delivered professional speeches and presentations at design events.

• In Charge of Business Development for an American graphic design agency for lifestyle, fashion, beauty, hospitality, fmcg and f&b brands in China Market • Branding and concept development for start-up business for China Market, including logo designs, naming, strategy, marketing collaterals • Key accounts management, building strong communication strategies, based on market/consumer insights. • Responsible for driving the clients’ engagement for the entire project life-cycle • Constant collaboration between design teams, Creative Director and suppliers • Full clients’ portfólio at http://kerngraphic.com

• Being in charge of Fashion & Beauty categories for a Russian lifestyle retail chain (ttl 80 shops). • Responsible for selecting and identifying the product range according to the market trend. • Sourcing and buying; private label production in China, totally 300+ sku • Product development with direct exposure to manufacturing in categories: jewelry, eyewear, hair accessories, headwear and bags (FW 18, Christmas Edition, SS 19) • Responsible for total turnover of 500k+ pieces per season in fashion category and 300k pieces in beauty category

• Being in charge of overall operations in China Region for an Italian eyewear brand Ross&Brown, from the starting up point in 2013 untill the SS 2016 collection. • Providing regular two-way communication between the designers/sales teams and suppliers, agreeing timescales and budgets. • Presenting the company’s products at international exhibitions and sales events. • Managing stock inventory. • Developing merchandise presentations. • Working closely with the Creative Director in excecuting creative visions, including brand directions and marketing campaigns. • Controlling corespondence, designing filing systems, reviewing supply requisitions, assigning and monitoring office management functions, delivering presentations to the clients. Key achievements: • Leading the project management for SS’13, 14, 15, 16 and 3 Cruise collections. • Have followed the co-branding between Ross&Brown and Brian & Barry and Cloister Editions Italian fashion brands. • Have coordinated the eyewear collection for Fedeli Cashmere, including the 1st time delivery of the fabric covered sunglasses. • Being a part of rapidly growing eyewear fashion brand from the day 1 untill the present moment, by driving the sales, profitability and gross margin growth. In three commercial years Ross&Brown brand has reached the sales in more than 30 countries, 400 retail stores and with the approximate annual turnover of 15k pieces.

• Responsible for clients and suppliers coordination in China Region for EyeFolks Trading company, specializing in producing eyewear in South China region. • Building and maintaining strong relationships with key clients and other stakeholders including at senior corporate level. • Providing regular two-way communication between the clients and suppliers, creating the budgets, negotioating the prices and time schedules. • Ensuring the timely and successful delivery of the solutions according to customer needs and objectives. • Planning, co-ordinating and attending trips in conjunction with many different suppliers in order to meet the clients’ expectations. Key achievements • Have followed the orders for Italian fashion brands “Vintage 55”and watch “Whood Brooklyn”, as well as American Brand “Hottin Daro” . • Established a sustainable network between agents, suppliers and factories in order to meet the clients objectives. Took responsibility for overall operations of the EyeFolks company as Administrative Manager with responsibility for 2 factories, 9 suppliers and 2 agents in South China Region, as well as the main office in Shanghai and warehouse in Shenzhen.

• Providing upper-quality services in laundry, dry cleaning, repairing luxury garments for expat community in Shanghai • Developing sales strategies, tracking and reporting on sales for direct input to the General Manager at one of the Shanghai’s luxury service companies • Coordinating, planning and supervising the operations between 5 service staff and clients • Assisting customers with every order, confirmations and billing queries, ensuring total customer satisfaction at every stage of the process • Maintaining a database of customer details and coordinating with many other teams and departments to ensure smooth running of services • Arranging promotions via on and off line, with the objective of attracting new clients and consolidating relationships with long-standing clients Key achievements • Responsible for successful and high service running of the company in China for half a year

Thesis project on topic: The Way to Inrease The Brand Awareness of The Puli Hotel and Spa in the International Market Key achivements The research was provided by the conducting the interviews from the hotel customers and based on the results to create a promotional plan for the Puli hotel. Thesis project passed in June 2012 by the final mark 6

• Developing marketing activities and promotional plans for direct input to the Marketing&PR Manager at one of Moscow’s most established and highly regarded 5-star hotels • Coordinating, planning and supervising all marketing activities including interviews and photo shooting • Assisting customers with photo shoots bookings, confirmations, contracts and billing queries • Following and updating a database of customer details • Dealing with VIP clients and guests • Arranging PR events both off and on the premises, with the objective of attracting new clients and consolidating relationships with long-standing clients • Preparing Press releases, PR clipping reports, competions check and market analysis Key achivements: Received an excellent references from the hotel who praised my dedication to delivering high standard services, interpersonal and communication skills and ability to build fruitful relationships with clients and colleagues

• Preparing and completing group action plans and contracts for corporate clients • Managing check-in and check-out for guests, taking feedback and responding to any complaints or dissatisfaction, ensuring all issues resolved quickly and effectivly • Carrying out SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and implementing production, productivity, quality and service standards • Producing management reports, banquet event orders and other records Key achievements • Took personal responsibility for negative feedback and worked with guests and colleagues to resolve situations to the complete satisfaction of the client

• Serving a wide range of international customers at a large and centally located Dutch hotel in the F&B department

Italian Language Course, Level B1-B2

International Program, Bachelor of Business Administration, Hospitality

Linguistics, Theory and Methods of Foreign Languages and Culture Teaching

Spanish Program, Intermediate level