1) Sales and marketing support • Managing a team of 4 direct reports, and reporting directly to the General Manager. • Developing and implement new strategies and measures to improve performance and customer service (sales campaigns, customized product trainings, stock analysis and forecasting, etc), identifying business opportunities and collaborating with the sales team. Performing sales, trend, and profitability analysis. • Implementing efficient marketing plans, while optimizing their budget – helped company restructure and lower marketing costs by 15%. 2) Brand strategy for APAC • Maintaining brand standards across all company marketing initiatives and communications, assuring strong brand position along sister brands (Hay, &Tradition, Verpan, Frandsen). • Defining the brand identity and finding a target audience, which helped select suitable partners, signed 12 new dealers in APAC that brought 20% growth in sales. • Developing long-term strategies, creating and executing marketing plan that increased Stellar Works’ revenue in company’s contract business. 3) Market analysis • Conducting market research, studying consumer buying habits & developing the core positioning and messaging for the products. • Researching, reviewing and reporting on competitors and rival products. 4) Product portfolio management • Gathering and prioritizing product and customer requirements, defining the product vision, and working closely with top management to develop needed products. • Setting product pricing for products to meet revenue & profitability goals – the improved price structure increased company’s margin by 10%. • Supervising the development of all the items associated with the product launch – trainings, collaterals, messaging, brochures, campaigns, etc. • Successfully launched over 10 new collections annually with average 25% growth of total revenue driven by new product releases.

1) Account management and planning • Responsible for overseeing and managing 30-40 key accounts (Lane Crawford, Rolex, Ralph Lauren, Lotus China, Pontiac Land Group, Sun Hung Kai, etc.) while prospecting and quoting for over 70 mid-large scale bespoke projects a year (Alva Hotel HK, Banyan Tree, Le Meridian TW, Park Hyatt TW, etc). • Conducted annual planning: negotiated commercial terms, agreed and set annual budgets with dealers while focusing on increasing the customer lifetime value. • Approached and developed strategic relationships with architects, interior designers, hotel operators and property developers to identify business opportunities. • Coordinated marketing efforts, actively expanded business network by participation in global furniture & design exhibitions and events. 2) Sales and business development • Generated revenue increase of 30% in 6 months over multiple collection lines. • Responsible for a 10% increase of total yearly sales. • Developed marketing programs for several new product offerings in APAC – gained over 6 mln RMB in additional revenues.

1) Sales and business development • Maintained over 4 mln USD worth of current business while generating additional revenue. • Participation in and organization of onsite/offsite meetings and industry trade shows (China, Dubai and Europe), account management – pursued successful negotiations with two leading Chinese TV Shopping platforms, E-commerce platform and several local brands that have led to the signature of strategic cooperation agreements (one of them is the joint venture company with Septwolves China). 2) Product development and sourcing • Cultivated solid business relationship with over 70 factories in China to oversee cost saving product adjustments, product specifications, quality control and order fulfilment. • Helped the company reduce COGs by 30% across all products by finding more efficient and lower budget suppliers • Developed 11 new SKU's triggering 600K USD in additional sales revenues.

1) Business management • Reported to and worked closely with the Regional Director to develop and implement strategies across the organization – doubled the regional real estate portfolio of the company during the first two years of employment. • Led planning and development of two large projects with Chinese partners (local plant dismantling and installation of elevator systems in shopping malls), completed both projects two months ahead of schedule and 10% below budgeted targets. 2) Market research • Created, developed and exploited commercial opportunities to increase the company’s income through existing and potential new clients. • Ensured that the management is constantly appraised of the business activity, market opportunities, status, trends and business developments.

Факультет международных отношений и бизнеса, Международные отношения

Факультет мировой экономики, Мировая экономика

Северо-Восточный государственный университет финансов и экономики (г. Далянь)

Пекинский государственный университет почты и телекоммуникаций