Developed and integrated dentsu e-Commerce Solution 0ffers including Media, Creative and Data, which brought success in acquiring new business. • Grew CPG clients business through direct-to-consumer (D2C) channels, and third-party marketplaces with staible CVR up to 33%. • Planned and Managed all aspects of P&L for the eCommerce division, driving initiatives, which collectively boosted profitability by 23% within first year. • Instituted educational programs to enhance e-commerce budgets by 28% by tailored trainings to client's Sales and Marketing teams. • Conducting scenario analyses to weigh potential outcomes of different strategic decisions, facilitating risk management and more informed resource allocation. • Market R&D. Data Processing & Analytics. PowerBI dashboarding. • Team Leadership, Thought Leadership, Corporate Communication. • Global and Regional Workforce Engagement & Inclusion. ECOMMERCE MARKETING DIRECTOR - NESTLÉ; NESPRESSO; PURINA; KRAFT HEINZ • Provided impactful strategies to achieve 503% GMV growth for large CPG clients' through e-commerce channels. • Media Spend Stewardship (USD >3M) & Revenue Optimisation, secured dynamic Revenue growth with increase in ROI by 2.5x. • Designed an effective account architecture and managed 32 brands across 5 marketplaes in 7 categories on Shopee, Lazada, Tokopedia, BliBli, TikTok Shop. • Utilising forecasting techniques and predictive models to anticipate market changes and consumer behaviour, enabling proactive adjustments to media acquisition strategies.

(Key accounts: ADIDAS, L'Oréal Luxe, Samsung) • Responsible for key clients e-commerce acquisition performance, satisfaction and success; • Plan client roadmaps based on their objectives, backed by data and industry best practices; • Set up performance marketing team work process in order to get tasks completed with high quality and in time. Manage client expectations by clearly indicating deadlines and scope of work; • Monitor budget, performance, and key metrics closely throughout the month; • Work closely with cross departments teams (sales, store ops, finance, legal) to execute plans to meet budget, targets and deadlines; • Provide performance reports by data and analyses, demonstrating deep understanding of each media channel and areas that clients need help in (e-commerce, lead generation and branding); • Internal PnL management. Achievements: • Contribution to aCommerce Indonesia Revenue growth +33% YTD '20 vs '19 • Contribution to aCommerce Indonesia Margin growth +121% YTD '20 vs '19 • adidas ID Revenue growth + 153% YTD '20 vs '19. Though optimization and growth of brand.com/app CRM channel. • L'Oreal Luxe (Kiehls) > 300% revenue growth YTD '20 vs '19 thought social commerce and brand.com acquisition strategy. • Samsung Revenue growth + 70% YTD '20 vs '19. Though optimization and growth of CRM channel.

Current role includes lead acquisition strategy and operations for B2B IT company Neirika, a new generation UCaaS (Unified Communications as a Service) provider, based on its own cloud platform. Responsibilities & Achievements: • Developing lead funnels strategies (mobile programmatic, Facebook, Google, Yandex); • Increase and improve on site lead generation with dynamic content strategies; • Lead scoring automation (enrichment and scoring methodologies); • Provide integrated social media strategy.

Digital marketing development in Asia (Indonesia, Vietnam, Malaysia, Philippines, Pakistan, India). • Leads generation through various platforms (Facebook, Google SEM/GDN, programmatic buying, affiliates marketing); • Media planning and budget management (up to $100K/month per country); • Strategic targeting, data analysis and optimisation with accordance to ROI modelisation and aligned KPIs (lead to buyer conversions); • Measure and report acquisition performance and its assessment against KPI goals (NA cost and ROI); • Assessment of reporting metrics and its adaptation (Pentaho, Mercury, Google.Analytics, Facebook Analytics). Provide regular KPI reporting and interpret implications, indicate funnel conversion issues; • Providing inbound content marketing and SEO strategy with execution plan to drive profitable customer action (FE acquisition to insure healthy BE database development); • Develop front-end creative concepts for various platforms and deliver it for adaptation to the relevant markets (incl. microsites and landing pages development); • Project management (JIRA); • Develop email marketing campaigns in accordance with database segmentation and goals (MailChimp, Moosend); • Continuously evolve and understand business competitive landscape;

TradingView is the #1 on the web stock charts platform and a community of investors who are passionate about sharing trading ideas. Social network for traders with a free Bloomberg-quality platform. Responsibilities & Achievements: • Platform sales performance analysis and reporting (traffic, registrations, sales); • User flow analysis with use of specialised tools (Kissmetrics, Google Analytics, VWO split testing etc.); • Platform optimisation strategy and execution to boost registrations and sales performance. As a result during one week after release of new user flow, traffic conversion in registrations improved by 30%; • Referral marketing program strategy and execution; • Project management (ASANA, GitLab); • Email marketing campaigns strategy and operations (MailChimp integration); • Regular KPIs reporting focusing on optimisation results.

Solomoto is B2C SaaS platform for SMB. Offer easy-to-use tools to manage companies marketing activity on the web, social media and mobile. Responsibilities for media planning, media buying cross platforms and online. Social media content strategy. Online PR operation. Website development and maintenance management. Responsibilities & Achievements: • Media planning, monthly budget optimisation, evaluating channel efficiency; • Go-to-market strategy planning and execution; • Lead generation cross various platforms (VKontakte, OK, Admitad, context ads). A/B testing, data deep-dive analysis and optimisation (Google.Analytics, Yandex.Metrica etc.); • KPIs reporting (CPC and conversion funnels) as a part of P&L valuation; • Developed new corporate and mobile website that have increased CR (traffic to registrations) in twice; • SaaS Application Performance optimisation. UI/UX tests and analysis, multivariation features testing and deployment management; • Social media strategy and execution. Ensured stable increase in numbers of users on cross all social media channels (approx. 30% increase week to week).

Responsibility for PR & Marketing process in digital start-up company. Educational apps for kids. 
 Responsibilities & Achievements: • Incorporated Linguino as a brand through Facebook organic reach has grown by 223% in 2 month, total likes increased by 75% through cost-saving campaigns; • Developed and executed go-to-market strategy for 2 product launches; • Increased downloads and sales through retaining a clearly-defined audience targeting on Facebook. 20k downloads on pilot project “Monster, benimm dich!" with minimum spend (this strategy been reworked for global roll-out incorporating new business model); • Used Facebook content marketing (incl. A/B tests) as cost-efficient tool to bring Cost Per Install (CPI) down by ~ 50%; • More than 14 online reviews with no cost on first app, all very positive. Made it to the TV and radio as well; • Build marketing analysis capabilities (i.e. competitive intelligence, price sensitivity analysis, Facebook data deep-dives); • Budget management and reporting; • Successfully managed website creation from scratch (UI/UX).

Started preparing master thesis. Furthermore, updated media plans, artist tours and events diary management and generally assisted senior promotions executive and artists plus promotions coordinator. Achievements: • Organisation of showcases in UK (national) and US (NJ region) within short period of time (2‐3 hours). • Master thesis «Digital music distribution, market analysis, dedicated to develop new strategy of entry for overseas record labels in Russian music market, UMG case study.

School of Arts, Media and Design, MA Media Management