• Development of a promotional initiatives, long-term (1 month and longer) and short-term (1 week) planning of regular or seasonal promotions; • Consolidation, management, and implementation of the promo calendar; • Calculation of planning trade marketing and promotional activities and their impact on purchase frequency or conversion; • Communication with different related teams to launch advertising campaigns in support of promotions (TV, OOH, Digital Media, SMM, CRM, etc); • Selection of hero product/models, maintaining constant communication and negotiation with the commercial team to develop this area; • Analyzing competitors' offers, monitoring market trends, and analyzing sales; • Preparing reports, plans, and calculations of economic efficiency

• Developed and implemented local Product marketing strategy, including 360° campaigns and Go-To market campaigns (preorder, email, reviews, SMM and PR, etc) • Participated at own and partners conferences w/ keynotes and reports • Showroom project launch (>400 sqm, >100 B2B meetings, 4 Telecom launch events) • Hired, trained and mentored two Product Managers • Started to work w/ Pure Online Players (Ozon, Wildberries & Citilink) as KAM • COOP marketing support • Strong pre-sale support for b2b channel development (competitors cards, differentiation, support w/ firmwares, etc)

Project work for Moscow Marketing Agency, key responsibilities were: • Market research for key anchor clients: analyzing consumer behavior and competitive landscape; • Creating comprehensive promotional plans, including channel selection and target audience identification; • Manage advertising campaigns: plan, launch, report; • Marketing materials creation: develop texts, graphics, photos, POSMs, Merch, etc and other materials for marketing campaigns; • Analyze campaign effectiveness: assessing the results of marketing efforts and preparing reports; • Maintain regular communication with clients, discuss their needs, and provide recommendations Project work for Moscow Marketing Agency during 1 year

• Dedicated accounts development • Managed budget planning & effective utilization of Marcom with respect to available resources • Event management / Organized Samsung participation at Igromir 2018 (over 130k visitors) as one of title sponsors with own venue, tournament and gifts • Agreed on content for weekly posts with Samsung Digital team on own social media (IG, YT, VK) • Briefed for contented and launched marketing campaigns with IG & YT bloggers (>9.3M followers – mostly techbloggers) for promotion of dedicated categories • Field Force project launch (in-store merchandisers and promo staff at Mvideo & DNS) • Brandshop display program for PSSD (>100 shops across Russia, no.1 PSSD sales channel)

• Re-launched product category in Russia (SSD, Portable SSD (PSSD), microSD & UFD), including 4P and Product positioning especially • Launched 1st market-available Curved MONs ("blue ocean" strategy realization at Russia) • Started to work w/ Caucasus Region (CAU: AZE, GEO, ARM, KZ) • Channel (BS & CAU) mix development (including exclusive models) based on availability, goods arrivals, purchase capability and competitors (for CAU region) • Event management /Organized Samsung participation at Wargaming Fest (over 30k visitors) with own venue and organized local launch events • Developed and distributed POS-materials for offline retail stores (over 500 shops in total) • Localized HQ promotional video materials and distributed to dedicated channels (YT, stores) and created own POS materials (banners, videos, key messages, etc) • Provided product trainings (for Mvideo, DNS, Distributors and 2nd-tier partners)

• Started to work w/ Monobrand chains (>80 shops) • Line-up (roadmap) update on quarterly basis • Initiated & realized shop display program for UHD MONs (Mvideo / 60 stores – regional cities that had a population of over 500k) • Supported PR staff with Product launch events, press-releases and gifts for partners

• Prepared analytical reports based on large marketing data, including competitors, promo effectiveness, market segments performance with report to management and HQ.

Management of foreign economic activity

Management of foreign economic activity

Bonnie & Slide online school

Samsung HQ University

Samsung Russia

"Specialist" Bauman university center for L&D

Samsung electronics Rus Company, Product management

Universidad de las Islas Baleares, 7.8