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At FOREO, we want to empower you to create the world in your own image. The belief that you are unique is behind everything we do, and everything we do is designed to help you feel naturally beautiful and healthy. That’s what keeps us working hard to create pioneering products that have a positive impact on your well-being.


Our approach is a bold one: we don’t just improve existing designs; we tear them down completely and restart from the ground up. It’s a revolution, not an evolution. This creative destruction is at the heart of what we do and is reflected in our unique product designs. Our priorities and values are not dictated by investors or shareholders – our team at FOREO has absolute independence to develop the best well-being products possible.


Our challenge is to question conventional thinking, and we are doing that by working on mold-breaking projects at the FOREO Institute founded in Stockholm, Sweden. The LUNA™ line of skincare devices and the new ISSA™ line of dental beauty devices have already smashed the conventions of the health and beauty industry. And we’re just getting started.

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